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Unholy Water

Unholy Water is a novelty product conceptualized to be sold in near horror and folklore related roadside attractions.  

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My Role

Product designer

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Objectives

Create packaging for a four pack of glass containers and a die-cut.  

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Audience

Young adults, folklore fans, and those looking for gag gifts or novelty items for decoration.  

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Message & Tone

A playful twist on the concept of vampires finding a work around for being in the presence of holy water.  

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Assets & Deliverables

Logo, color pallet, bottle packaging, a four pack container, and a commercial pitch. 

Every year, hundreds of vampires are lost to holy water. Well, not anymore! thanks to Unholy Water. It's so easy! Just open, pour, and shake, and all that holy water is no more! No more being tricked into drinking holy water when it blends in so well with any other bottle. You're safe with Unholy Water in just a shake. And if you call right now, we will include a free bat funnel for a mess-free guarantee. To order a four pack of unholy water for $7.95 plus processing and handling, call 040-666-VAMP that's 040-666-8267 or order online at unholywater.com. 

[This is not a real product, do not call this number or look up this website, they do not exist.]

 

When given this prompt I remembered a reddit post that stated; if you have over half a container with holy water and fill up the rest of the container with regular water, the entire container will become holy water. I considered what the outcome would be if a vampire used this method in reverse and came up with the title 'Unholy Water' which became the basis of my project. 

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Hi, I'm Samm Lieberman! I'm a graphic designer. I graduated from Bowling Green State University. I specialize in editorial, advertising and brand design. I've enjoyed learning about color, typography, and the Adobe Creative Cloud, throughout my time at BGSU. I have graduated and am spending my job filling out my portfolio while looking for a job. 

Outside of design work I also dabble in digital, traditional, musical, and fiber arts. I utilize these skills in creating a distinct brand for myself and create expressive pieces of work.​

Photographed by Sasha DePeralta

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Cartoon fire salamander with  a lower pattern on the back

Gilbert the fire salamander represents the Salamanders Design brand he is playful scurrying across the page creating something unexpected and new

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