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Website

Hoshi Project

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YouTube

Hoshi Project is a digital idol group that debuted February of 2026. 

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Objectives

Upload weekly music videos of vocaloid covers and original music, with intentions to perform live at anime conventions within 2026. 

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My Role

Brand designer, motion graphic designer, UI designer

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Audience 

English speaking vocaloid fans leaning towards older fans in their mid to late 20s.  

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Message & Tone 

All branding assets should advertise the Hoshi Project YouTube channel. 

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Assets & Deliverables 

Logo, brand guide, stationery set, website homescreen mockup, introduction cards, video intro and outro, bookmarks, and stickers.

Art by  x.__moon__.1 & Rellianpagulong 

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Many idol groups want their audience to connect to the idols. One part of that is idol intros to give a quick glance at the artists they're supporting and listening to.

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Hi, I'm Samm Lieberman! I'm a graphic designer. I graduated from Bowling Green State University. I specialize in editorial, advertising and brand design. I've enjoyed learning about color, typography, and the Adobe Creative Cloud, throughout my time at BGSU. I have graduated and am spending my job filling out my portfolio while looking for a job. 

Outside of design work I also dabble in digital, traditional, musical, and fiber arts. I utilize these skills in creating a distinct brand for myself and create expressive pieces of work.​

Photographed by Sasha DePeralta

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Cartoon fire salamander with a lower pattern on the back

Gilbert the fire salamander represents the Salamanders Design brand he is playful scurrying across the page creating something unexpected and new

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